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Lack of talent, need for more and more profiled workers, attention to the employee and his career, these are the trends that will characterize 2023. Sercanto tells about all these aspects.
Job advertisement search engine, present since more than 10 years in the United States market, Sercanto processes millions of job advertisements every day to help people to find their ideal job and companies to find the right candidate.
In the US, 80% of all job searches as of 2022 were completed online. The used tools are mainly search engines, job boards and corporate websites. In fact, about 50% of job applications come from job boards.
Despite the advent of internet in the candidate selection process, finding and hiring talent is becoming even more and more difficult and this trend will only increase.
According to Sercanto, here is what the companies should expect in this new year:
• As happened in 2022, there will be a lack of talent and a real battle for companies to attract, involve and above all retain them. Companies will have to implement strategies to anticipate the needs of talent, offer them stimulating job, adequate benefits and a continuous training.
• Companies will need to invest in the mental health of their employees. With the Gret Resignation, more than 70 million of Americans have quit their jobs and more than half cited a mental health problem as its cause. An unstable mental health affects the company, as it directly impacts employee productivity and the high burnout rate, creating important slowdowns in company performance.
• In order to offer benefits to its employees and to take care of their mental health, the third trend of 2023 will be flexible work.
Flexible work makes it possible to improve the work-life balance: one of the indispensable needs required by this new generation of workers.
• The last but not the least, is the attention to career advancement by the company’s talents. Employees will be increasingly careful to future prospects and will tend to change companies if they do not feel realized. It is essential to provide training opportunities for employees to create the right career conditions.
What emerges from the trends of 2023 is that companies will have to focus a lot to their employees and implement strategies to attract new talents.
From this point of view, Sercanto has precisely the role of supporting companies in finding the right candidates and accompanying the user in their job search, speeding up the process as much as possible.
According to Zoppia in 2022 the job search process lasted with an average of 8 weeks. The need therefore arises even more, so with the emergence of a lack of talent, to optimize and speed up the search process.
In order to achieve the final goal Sercanto aggregates offers from different sources, allowing users to simultaneously compare ads from job boards, company pages, LinkedIn and placement companies.
The search engine extracts job advertisements from different sources, reporting and classifying them within the website based on search parameters such as: professional title, sector, location and eliminating offers that are not in line with the search carried out.
Furthermore, the ads shown to the user are complete with Job Title and description, to speed up the process of identifying suitable ads.
Sercanto is the search engine with record volumes of advertisements in the job sector, and this creates a competitive advantage: on a single website the user has available many different job offers, organized according to specific parameters, to allow companies to receive suitable applications.
“Our satisfaction is having contributed to create the right match between the candidate and the hiring company. We work in a win-win perspective: through our work, everyone wins.” The CEO of Sercanto Davide Pilato tells us.
Sercanto must continue to improve to meet the market: it has optimized its search engine by improving the relevance between the kw entered during the search by users and job offers.
The growth margins are still high: in 2022 the traffic volumes of Sercanto network exceeded 167 million sessions and, in the US, they had a growth of more than 300% in turnover compared to 2021. Users who chose Sercanto in the USA in 2022 are more than 10 million.
With these prospects, Sercanto is ready to invest in the United States: “the project is to evolve and take the next step: allowing the user to apply directly on the site, establishing a direct relationship with companies” Pilato says.
Article paid for by: Sercanto
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