New Mexico launches Alzheimer's awareness campaign

NEW MEXICO (KRQE) – New Mexico is rolling out a first-of-its-kind campaign promoting early Alzheimer’s detection. The New Mexico Aging and Long-Term Services Department said 46,000 New Mexicans have Alzheimer’s disease and many are still undiagnosed.

The “Take Action. Talk.” initiative will use billboards, digital ads, and online outreach to raise awareness. Officials stress that early diagnoses expand treatment options and can ease care costs. While no cure exists, new medications can slow progression if caught early.

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