On February 28, Bragg Gaming Group, a content-driven iGaming technology supplier based in Toronto, Canada, signed a fruitful agreement with New Jersey-based Caesars Sportsbook and Casino. The agreement includes the official integration of Bragg’s latest content and Remote Game Server (RGS) on the Caesars Sportsbook and casino platform in New Jersey.
Goals of the partnership:
With this partnership, Bragg hopes to extend its presence in the US and introduce its latest technology and content to a whole new audience.
Examples of the developer’s most celebrated proprietary slots from Bragg’s Atomic Slot Lab studio that will be hosted on the Caesars sportsbook and casino platform are: Egyptian Magic, Fairy Dust and the Girl with the Golden Eyes.
But that’s not all; as the latest exclusive content from Bragg’s partner studios will also be introduced to Caesars customers in New Jersey.
However, the debut of Bragg’s latest content with Caesars in New Jersey strengthens the already existing partnership between the two iGaming companies in North America as Bragg also supplies iGaming content to Caesars players in New Jersey and Michigan via its Spin Games RGS.
Additionally, the company debuted its latest content and RGS technology with Caesars in Michigan last year.
According to H2 Gambling Capital, New Jersey’s interactive market is on way to collect US $1.8 billion in gross revenue by 2023.
Commenting on the partnership, Yaniv Sherman, Chief Executive Officer of Bragg Gaming, said: “The iconic Caesars brand is synonymous with the very best in casino gaming entertainment in the U.S., and as we continue to successfully deploy our rich new content portfolio across North America, we are delighted to further build on our long-standing relationship by extending the reach of these new games to their players in New Jersey.
“This launch is an important step for us, as the integration of our new RGS technology opens the door to a stellar line-up of premium casino content we have planned for release throughout the year and beyond.”
Increasing popularity in the US:
On the other hand, Caesars sportsbook and casino will enjoy the popularity that comes with combining its portfolio with a new, upgraded package from Bragg that is entirely customized and tailored to meet its needs and expectations, which means that in the future we can expect an operator to become even more famous across the globe. It will also improve player commitment by adding new, unseen slots to its gaming portfolio.
Matthew Sunderland, Senior Vice President of iGaming at Caesars Digital, said: “We have enjoyed a very productive relationship with Bragg and are pleased to extend our companies’ partnership as we know their slot content resonates with our players. The launch of new content from Bragg will further help us bring our customers in New Jersey a best-in-class iGaming experience.”
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